Roland van den Hout Roland van den Hout

Why the New Pepsi Logo Doesn't Matter: The Power of Brand Loyalty

PepsiCo recently unveiled a new logo for its flagship brand, Pepsi. The redesign features a circular shape with the word "Pepsi" in bold letters and a wave-like symbol. While some may see this as a significant change, it is unlikely to have a major impact on Pepsi's customer base, which is one of the most loyal in the soft drink industry.

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Roland van den Hout Roland van den Hout

How to Build a Great Brand

To create a successful brand, it is important to stand out in the crowded on and offline space and establish an identity that resonates with your target audience. By following a few key steps, you can build a brand that will attract, engage, and delight customers, ultimately helping your business grow.

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Roland van den Hout Roland van den Hout

How to develop a customer-centric approach to marketing

The modern consumer is more informed, empowered and connected than ever before. As a result, businesses must adapt their marketing strategies to meet the needs of today’s customers. One way to do this is by developing a customer-centric approach to marketing that places the customer at the center of all decisions.

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Roland van den Hout Roland van den Hout

Strategies to increase brand awareness

Are you looking for ways to increase brand awareness and reach new customers? If so, you’re not alone. Brand awareness is one of the most important aspects of any successful marketing strategy, as it helps to create a strong presence in the marketplace and drive customer loyalty.

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Roland van den Hout Roland van den Hout

Tips for creating effective marketing campaigns

Creating effective marketing campaigns can be a daunting task, but it’s essential for any business to reach their desired goals. Whether you are trying to increase brand awareness, drive sales, or engage with your customers, having an effective marketing campaign will help you achieve success.

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Roland van den Hout Roland van den Hout

The Importance of Storytelling

Storytelling is one of the oldest and most powerful forms of communication. It has been used to pass down knowledge, entertain people, and inspire change for centuries. In today's world, storytelling is essential in connecting with customers and building relationships with them.

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Roland van den Hout Roland van den Hout

What is User Experience Design (UX)

User Experience Design (UXD) is a term that describes the process of designing products and services with the user in mind. It focuses on creating an enjoyable experience for users as they interact with a product or service.

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Roland van den Hout Roland van den Hout

What is Marketing?

Marketing is creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. It is a complex system of activities designed to bring products or services to market to generate sales and profits.

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Roland van den Hout Roland van den Hout

What is SEO?

Search engine optimization (SEO) is the process of optimizing the content and structure of a website to improve its visibility or ranking on search engines like Google, Yahoo and Bing. SEO involves making changes to a website's content and HTML source code so that search engines can properly index it.

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Roland van den Hout Roland van den Hout

Top 4 reasons to hire an Outsourced Marketing Consultant

Hiring an outsourced marketing specialist may be just what you need if you're a business owner looking to get the most out of your marketing efforts. Outsourcing your marketing needs can provide several advantages that would otherwise be unavailable with an in-house team.

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