Purpose Building

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Toronto-based Purpose Building is driven by a group of groundbreaking building performance specialists committed to advancing the industry toward a positive impact on the planet. Our collaboration with Purpose Building involved the creation of new brand guidelines, marketing and communication strategy, office templates, and a brand-new website.

Through close collaboration with the core team and a comprehensive analysis of competitors, we crafted a bespoke website and a targeted thought leadership marketing and communication approach to convey their distinctive value proposition to clients effectively.

What we were asked to do

  • Website

  • Design

  • Marketing & Communication Strategy

  • Brand Guidelines

  • Consultancy

  • SEO

Purpose was seeking a communications partner who was up to the challenge of understanding our new company’s combination of a long history of working in the market with a new vision for how we would go forward. FuseHub has embraced the journey, accepting that we were driven by a strong vision but the end product needed to be custom built with lots of team input. They injected direction and creative ideas at the right time. They never wavered in their commitment to getting us over the finish line and took our feedback graciously and positively.

We look forward to continuing to work with him as a partner in keeping our message on target.
— Peter Halsall - Chairman
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MarCom Strategy and Brand Guideline Documents

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