Purpose Building
Client: Purpose Building
Location: Toronto, ON
Industry: Building Performance and Sustainability
Services Provided: Website Design, Marketing & Communication Strategy, Brand Guidelines, Consultancy, SEO
“Purpose was seeking a communications partner who was up to the challenge of understanding our new company’s combination of a long history of working in the market with a new vision for how we would go forward. FuseHub has embraced the journey, accepting that we were driven by a strong vision but the end product needed to be custom built with lots of team input. They injected direction and creative ideas at the right time. They never wavered in their commitment to getting us over the finish line and took our feedback graciously and positively. We look forward to continuing to work with him as a partner in keeping our message on target.”
— Peter Halsall - Chairman
Introduction
Toronto-based Purpose Building is driven by a team of innovative building performance specialists dedicated to positively impacting the planet. Seeking to advance their mission and expand their influence, Purpose Building partnered with us to enhance their brand identity and digital presence. Our collaboration encompassed the development of new brand guidelines, a robust marketing and communication strategy, office templates, and a cutting-edge website.
Project Overview
Objective:
To create a distinctive and compelling online presence for Purpose Building that effectively communicates their unique value proposition, elevates brand recognition, and drives engagement with potential clients.
Our Approach
Website Design:
We developed a bespoke website tailored to Purpose Building’s vision and goals. The site features a modern, clean design with intuitive navigation, ensuring an optimal user experience across all devices. To control the narrative effectively, we used an innovative horizontal scroll for the landing page, allowing us to present their story visually engagingly and structured. The website highlights their projects, services, and expertise in building performance, emphasizing their commitment to sustainability.
Marketing & Communication Strategy:
Our team devised a comprehensive marketing and communication strategy focused on thought leadership and industry influence. This content marketing strategy was designed to position Purpose Building as a leader in sustainable building practices.
Brand Guidelines:
We created detailed brand guidelines to ensure a consistent and professional image across all platforms and materials. This included defining the colour palette, typography, logo usage, and tone of voice that reflect Purpose Building’s core values and innovative spirit.
Consultancy:
Our consultancy services involve thoroughly analyzing the competitive landscape and strategic advice on business development. We work closely with Purpose Building’s core team to refine their messaging, identify growth opportunities, and align their marketing efforts with their long-term objectives.
SEO and Analytics:
We implemented a comprehensive SEO strategy combined with advanced analytics to boost online visibility and drive targeted traffic. This involved meticulous keyword research, on-page and technical optimization, content development, and strategic link building. We also set up detailed analytics tracking to monitor website performance and user behaviour, providing Purpose Building with actionable insights to refine and enhance its digital strategy continually.
Results
Our holistic approach delivered remarkable outcomes for Purpose Building:
Enhanced Online Presence: The new website and SEO efforts significantly boosted online visibility and search engine rankings.
Strengthened Brand Identity: The cohesive brand guidelines and professional design elevated Purpose Building’s brand recognition and credibility within the industry.
Growth in Leads: Improved SEO and compelling content resulted in a noticeable increase in qualified leads and client inquiries.
Conclusion
Partnering with Purpose Building has been a transformative journey, culminating in a robust and dynamic digital presence that reflects their commitment to sustainability and innovation. Our collaborative efforts have enhanced their brand identity and driven engagement and business growth. We are proud to have contributed to their success and look forward to supporting their continued impact on the industry and the planet.
