The Mitchell Odyssey Foundation
Client: The Mitchell Odyssey Foundation
Location: Vancouver, BC
Industry: Non-Profit
Services Provided: Website Design, Marketing, Consultancy, SEO
Introduction
The Mitchell Odyssey Foundation (MOF) was founded by Ross Mitchell, a high-tech entrepreneur inspired by a science school trip at age 13. This early inspiration led him to a life-long pursuit of discovery in the physical sciences and the creation of innovative communication technologies. The foundation’s mission is to provide adolescents with similar opportunities by engaging, stimulating, and mentoring them in science, technology, engineering, and mathematics (STEM). Since its launch in 2004 with pilot programs at two schools in Vancouver, MOF has strategically expanded to support a diverse network of 79 schools across 34 School Districts in BC, engaging over 50,000 students annually in unique Odyssey learning experiences.
Project Overview
Objective:
To design and develop a custom website that effectively showcases The Mitchell Odyssey Foundation’s mission, programs, and impact while enhancing its online visibility through strategic SEO implementation.
Our Approach
Website Design:
We designed a bespoke website that reflects the foundation’s commitment to inspiring and educating young minds in STEM. The site features an engaging and modern design with easy navigation, making it accessible for students, educators, and donors alike. Key elements include detailed sections on programs, success stories, and a dynamic gallery showcasing the foundation’s events and activities. The design is vibrant and inspiring, resonating with the foundation’s mission to ignite curiosity and passion for STEM in students.
SEO Strategy:
We implemented a comprehensive SEO strategy to boost The Mitchell Odyssey Foundation’s online presence and reach a wider audience. This involved in-depth keyword research to identify relevant and impactful search terms, on-page optimization to enhance website content, and technical SEO improvements to ensure the site runs smoothly. We also focused on creating high-quality, informative content that ranks well on search engines and engages visitors.
Results
Our collaboration with The Mitchell Odyssey Foundation has led to significant achievements:
Enhanced Online Visibility: The new website and effective SEO practices have substantially improved the foundation’s visibility in search engine results.
Increased Engagement: The user-friendly design and engaging content have led to higher visitor engagement and extended time spent on the site.
Strengthened Mission Communication: The foundation's professional and inspiring website design has reinforced its mission, attracting more students, educators, and donors to its cause.
Conclusion
Our partnership with The Mitchell Odyssey Foundation has successfully elevated their digital presence, showcasing their impactful programs and inspiring mission. We have helped the foundation strengthen its online footprint and reach a broader audience through strategic website design and targeted SEO efforts. This collaboration has met and exceeded expectations, supporting the foundation’s continued growth and success in inspiring the next generation of STEM innovators.
