Chrome Coast Fishing
Client: Chrome Coast Fishing.
Location: Haida Gwaii, BC
Industry: Toursim
Services Provided: Website Development, Branding, Content Strategy, SEO
Introduction
Chrome Coast Fishing is strategically located at the northern end of Graham Island in Haida Gwaii, BC, perfectly positioned to intercept the southern migration of salmon during their spawning season. As the salmon travel down the BC coastline, they split into two routes around the Haida Gwaii islands, with the division occurring right where Chrome Coast Fishing is based. This prime location ensures that the salmon are at their peak—bigger, fatter, and feistier—offering an exhilarating fishing experience.
Project Overview
Objective:
To enhance Chrome Coast Fishing’s digital presence and brand identity, showcasing its unique location and fishing experience to attract more fishing enthusiasts and clients.
Our Approach
. Website Development:
We developed a visually stunning and user-friendly website that captures the essence of Chrome Coast Fishing's thrilling fishing experience. The website features high-quality images, detailed descriptions of fishing adventures, and easy navigation. It highlights Chrome Coast Fishing's prime location and the unique advantage of intercepting peak salmon during their southern migration.
Branding:
We created a robust and memorable brand identity for Chrome Coast Fishing that reflects its adventurous spirit and prime fishing location. This included updating its logo, selecting a colour palette, and defining typography that conveyed excitement, nature, and professionalism. The branding is consistent across all digital and print materials, reinforcing its market presence.
Content Strategy:
Our content strategy focused on telling the story of Chrome Coast Fishing and the unique fishing opportunities they offer. We developed engaging and informative content, including blog posts, success stories, and detailed information about salmon migration and fishing techniques. The content is designed to attract fishing enthusiasts and keep them engaged.
SEO:
We implemented a comprehensive SEO strategy to improve online visibility and attract potential clients. This involved in-depth keyword research, on-page optimization, high-quality content creation, and link building. Our efforts ensured that Chrome Coast Fishing ranks well for relevant search terms, driving more organic traffic to their website.
Results
Our integrated approach delivered outstanding results for Chrome Coast Fishing:
Enhanced Online Presence: The new website and effective SEO practices significantly improved their visibility in search engine results.
Increased Engagement: The engaging content and user-friendly design increased visitor engagement and increased the time spent on the site.
Strengthened Brand Identity: The cohesive branding and professional design reinforced their market position as a premier fishing destination.
Growth in Inquiries: The targeted SEO efforts and compelling content resulted in a noticeable increase in inquiries and bookings.
Conclusion
Our partnership with Chrome Coast Fishing has successfully transformed its digital presence, showcasing its unique location and exhilarating fishing experiences. Through strategic website development, branding, content strategy, and SEO services, we have helped them strengthen their brand and reach a broader audience.